Proposed Research Program and Proposed Marketing Strategy for the new Cadbury Product - Free Essay Example

Sample details Pages: 6 Words: 1742 Downloads: 6 Date added: 2017/06/26 Category Marketing Essay Type Research paper Level High school Did you like this example? Proposed Research Program and Proposed Marketing Strategy for the new Cadbury Product. 1.0 Proposed Research Proposal. 1.1 Research Problem and Research Objective. Its research problem is to address the worry of Cadbury on the controversial issue that has caused consumers particularly the Muslims to lose trust in Cadbury products. Its research objective is to identify the consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitudes and opinions of the Cadburyà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand after the controversial issue. 1.2 Research Design This is a descriptive research, consists of quantitative and primary research. Don’t waste time! Our writers will create an original "Proposed Research Program and Proposed Marketing Strategy for the new Cadbury Product" essay for you Create order Survey will be conducted using thequestionnaire as their data collection tool. The type of questions used are open-ended questions. Example of questions will be: 1. Do you still trusted in Cadbury? YesNo 2. Do you still take Cadbury as one of your favourite chocolate? YesNo 3. Do you think Cadbury qualified to be certified with halal certificate? YesNo Do you ask your friends/family to take Cadbury? YesNo 1.3 Sampling Decision Sampling Unit The sampling unit will be Muslims, ages of 18 and above, which consists of both male and female gender. The samples will be selected on three different areas, which are Pahang, Kelantan and Terengganu. The reason why these areas are selected are due to high population of Muslims are staying there. (Department of Statistics, 2014) Sampling Size A sampling size of 125 is selected according to a research of attitudes toward depression among a sample of Muslim adolescents. (Haroun, 2011) Sampling Procedure Non-probability technique is selected as the sampling strategy. It will be conducted through convenience sampling by distributing questionnaires in public areas such as shopping malls and parks. A set of questionnaire will be distributed to the public based on convenience sampling technique. The samples that are selected are convenience and easily to be accessed. Since the objective of convenience sampling is easy to be a ccessed, the questionnaires will be distributed at the main entrance of the mall and car-park of the park. This will be easier by inviting Muslims that pass by to take part in the research. A total of 125 sets of questionnaires will be collected from the samples. (Fairfax County Department of Neighborhood and Community Services, 2012) 1.4 Scheduling and Budget ( convert to Gantt Chart) Completion Date/Task 1-Jun-15 10-Jun-15 20-Jun-15 10-Jul-15 25-Aug-15 1-Sep-15 Agreement of project direction, objectives and individual tasks/ inputs. Finalize and test questionnaire Administration of survey Data entry and analysis Report preparation Report submission The scheduling table consists of task that have to be done as well as the completion date. It takes three months to complete the research. The longest task will be data entry and analysis as all of the questionnaire have to be compiled and the information given will be inserted into the SPSS software for analysis purposes. Inserting the information one by one actually every time consuming. Activity Cost Budget (RM) Literature review Research assistant: [email  protected]/* *//hour 1200 Transportation cost RM300*3 900 Questionnaire development [email  protected]/* */ 1750 Data entry 40hours*RM30/hour 1200 Data analysis 40hours*RM30/hour 1200 Report preparation 8hour*RM70/hour 560 Total 6810 The budget shows the detail of price for activities that carry out throughout the research. The highest cost activity will be the questionnaire development process, which cost RM1750, which entitled 25% out of the total cost. 1.5 Data Analysis This research will use SPSS( refer to appendix 1) as the data analysis method. SPSS provide statistical analysis and reports, which help to read and analyse data from questionnaires. (John, 2014). It included regression analysis, correlation and analysis of variance that will explain about the relationship between controversial issue and the trust Muslim have in Cadbury products. 1.6 Controlling Method When the questionnaire is done, a pre-test program will be conducted to identify and eliminate the potential error and thus enhance the accuracy of the questionnaire. 2.0 Proposed Marketing Strategy for the new Cadbury product. 2.1 Background of a proposed product Movie nowadays are very demanding. All of the cinema only al lowed food that are sold at their snack counter to bring into cinema. Most of the time, customers want to buy some snacks to fill them up, but most of the bars only sell nuggets and popcorn, which is not what they wanted. At the same time, the prices of soft drinks and popcorns are too high, although their actual prices are relatively low. (Roger, 2011) So, Cadbury come out with a new chocolate products, Stretchy, which can satisfied the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs, at the same time it can act as a complementary products of the movie. Stretchy is designed based on the latest movie, for example Stretchy comes in all types of minions design when the releasing of the Minions 3 movie. Other than that, the Stretchy is at an economical price, which is affordable for all of the consumers. 2.2 Target market profile (modify) The target market consists of everyone in all income level, especially those age groups of 5 years old and above. Its because the price of Stretchy is econom ical, so everyone are able to make the purchase. Stretchy specially targeted to children as it comes in different movie shapes, which will attract their attention. Customers can keep the chocolate as the complementary souvenir/ gift for a particular movie as well as the movie goers. 2.3 The positioning strategy Cadbury choose to position Stretchy at low price but made according to movie. The customers that are in all level of income are able to purchase Stretchy. It can act as the complementary products of a particular movie, instead of the key chain which is commonly used by others brands as their complementary products. The different between Stretchy and other Cadbury products is that Stretchy provide extra value and function to its customers, either as a chocolate, or as a complementary products, which is their unique selling proposition. 2.4 The marketing mix 2.4.1 Product Content and Ingredients The product contains high percentage of milk chocolate, toget her with some butter. The ingredients will be full cream milk, sugar, cocoa butter, cocoa mass, emulsifiers (Soy Lecithin, 476), and some flavours.(Cadbury Company, 2015) Brand name and Brand mark Its named stretchy as it was designed accordingly to the latest movie. The brand mark in this product is strong as it was designed specially for the new releasing movie. For example, customers are able to get the sport car shape of chocolates when the Fast and Furious 7 movie is released. Whenever there are new releasing of movie, the first thing that comes to customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ mind are; Stretchy will be available in new design soon. Packaging and labelling The chocolate is packaged in aluminium foil, accordingly to its own shape and size. The front part of the chocolate will be label with the movie name it was attached to and its own name, Stretchy, together with the halal certificate. Besides, it will also show the expired date. The back part of the chocolate will b e label with the quantity information as well as some reminder to keep them below room temperature.() 2.4.2 Price Price Determination As Cadbury choose to position its products at low price and design accordingly to movie, price is sensitive in this case. The price of Stretchy will be lower than most of the products sold at cinema snack counter, as well as lower than its main competitor, which is Mars chocolate. Cadbury is using cost-plus pricing practise, by using bese-cost figure per unit, and mark-up to cover the unassigned cost and to make profit. This practise will allow business with low cost to set prices lower than their competitors, but still profitable. Price Strategies Stretchy is using economy pricing strategy, while the cost of marketing and manufacture are kept at the minimum level. In fact, stretchy donà ¢Ã¢â€š ¬Ã¢â€ž ¢t need much advertising as cinema is a very demanding industry and there are always people to make their purchase at cinema snack count er. Most of the time, when customers see an odd-price, they will think that product is low-priced even though a $0.99 price ending may not be related to product being low-priced. (Schindler, 1996).Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s the psychological ways of pricing. Suggested retail price After considering the price of ingredients as well as the competitor products, Stretchy will be priced at RM1.99. The price of Stretchy is relatively low compared to its competitor, which priced RM3.00 and above, and ità ¢Ã¢â€š ¬Ã¢â€ž ¢s priced with an ending of RM0.99, which may confuse customers to assume Stretchy is low-priced. 2.4.3 Place Cadbury will be using indirect sales strategy by selling their products at the snack counter. Cadbury will collaborate with Golden Screen Cinema(GSC), which have a total of 32 cinemas in Malaysia. (Golden Screen Cinema, 2014) Besides, by implementing intensive distribution strategy, Stretchy will be available in a number of stores, for example, Toyà ¢Ã¢â€š ¬Ã ¢â€ž ¢Rà ¢Ã¢â€š ¬Ã¢â€ž ¢Us, shopping malls, snacks and sweet stores and some fast food stores. By selling at many locations, Cadbury actually manage to create products awareness and customers will started to associate with commercials and print ads with products regularly seen in stores. 2.4.4 Promotion One of the promotion that Cadbury will carry out is through advertising. Cadbury can display their new product, Stretchy at the electronic board of GSC to inform the customers about the latest Stretchy design. Besides, by implementing sales promotion of putting Stretchy into GSC combo set, this will actually raise the demand of the customers because customer get the chance to get a cheaper Stretchy. If customers were to purchase Stretchy together with Cadbury others products, customers will be entitled with some discounts, of up to 20%. Direct marketing through Cadbury website as well as GSC main website is also one of the marketing tool. This will help to keep update the cust omers the latest Stretchy design, and their seasonal promotions. Appendix Appendix 1 References Department of Statistics, Malaysia (2014) Population and Housing Census of Malaysia,Report on Characteristic of Household 2010,29 January, p.1-12. Haroun, Z (2011)Attitudes towards depression among a sample of Muslim adolescents in the Midwestern United States, Chicago: The University of Chicago. Fairfax County Department of Neighborhood and Community Services (2012)Economic, Demographic and Statistical Research, Virginia: A Fairfax Country Publication. Roger, E. (2011) Ià ¢Ã¢â€š ¬Ã¢â€ž ¢ll tell you why movie revenue is dropping. [Online] December 28th 2011. Available from: https://www.rogerebert.com/rogers-journal/ill-tell-you-why-movie-revenue-is-dropping. [Accessed: 13th June 2015] John, F. (2014)Journeys in Survey Research.[Online]. Available from: https://surveyresearch.weebly.com/what-is-spss.html(Accessed: 12th June 2015). Cadbury Company. (2015)Cadb ury Milk Chocolate Ingredients. [Online].Available from: https://www.cadbury.com.au/Products/Blocks-of-Chocolate/Cadbury-Milk-Chocolate-Block/Cadbury-Milk-Chocolate-Ingredients.aspx.[Accessed: 15th June 2015]. Schindler. (1991). Symbolic meanings of a price ending. Advances in Consumer Research. p. 794à ¢Ã¢â€š ¬Ã¢â‚¬Å"801. Golden Screen Cinema. (2014)Film Exhibition.[Online].Available from: https://www.gsc.com.my/html/default.aspx?GPID=7ID=67PID=69[Accessed: 18th June 2015].

The Bible And The Slavery - 1568 Words

The bible has been used to argue for support and the abolishment of slavery. The first mention of slaves in the bible is in Exodus talking about the Israelite enslaved by the Egyptians. â€Å"So they put slave masters over them to oppress them with forced labor† (Exodus 1:11). However, God delivered the Israelites out of slavery from the Egyptians. That should have been enough evidence that God does not accept slavery by anyone. The way that slavery is spoken about in the bible makes it seem that the bible approves of slavery, when read in the literal meaning. Slavery was practiced all throughout the world, Noah cursed Canaan the son of Ham â€Å"Cursed be Canaan! The lowest of slaves will he be to his brothers. Praise be to the Lord, the God of Shem! May Canaan be the slave of Shem. May God extend Japheth’s territory; may Japheth live in the tents of Shem, and may Canaan be the slave of Japheth† (Genesis 9:25-27). The Africans were thought to be descendants of Canaan and were supposed to be â€Å"servants of servants† (Morrison, 1980). In Larry R. Morrison’s article it stated â€Å"Jews would be exterminated as a nation and dispersed over the earth, but would be restored. However, nowhere in the Bible was there a prophecy which removed the curse of slavery from the descendants of Ham and Canaan† (Morrison, 1980). Evangelical scholars from the slave holding souther n United Stated who were against the release of slaves came up with a comprehensive and well-known â€Å"biblical theology†Show MoreRelatedThe Slavery Of The Bible1371 Words   |  6 Pagesthemselves in a manner that the Bible would condone. Yet the Bible is left largely to personal interpretation, so the way people conducted themselves was varied person to person. As slavery was a hotly contested subject in the nation, people yearned to prove that their beliefs were in line with scripture, and that they were divinely sanctioned to behave how they did. Both pro and anti slavery sentiment were largely fueled by interpretation of scripture, as the Bible does provide substance for bothRead MoreEssay Slavery in the Bible784 Words   |  4 PagesSlavery in the Bible The first mention of slavery in the Bible is found in Noahs declaration, Cursed be Canaan! The lowest of slaves will he be to his brothers (Gen. 9:25). He said this after waking up from a naked, drunken stupor and learning that his son Ham had mocked him. Although Ham was the guilty party, Noahs statement was directed at Hams youngest son Canaan. If he was involved with his father in this act of disrespect, the statement can be taken as the pronouncement of a curse, CursedRead MoreThe Bible As A Support For Slavery880 Words   |  4 PagesIn many occassions people have used the Bible as a support for slavery. Slavery refers to individuals that are owned by others, whom have full control of their excistance. As time passed by, slavery developed and was the cause of many conflicts. In the movie Twelve Years of Slave we can see how slavery builds the inferno everyone burns. In an analysis of the movie for Commmonweal magazine, Richard Alleva said, To suggest that slave owners suffere d as much as slaves would be obscene. In theRead MoreThe Bible in Relation to Slavery Essay1773 Words   |  8 PagesThe Bible is the best-selling book of all time, and with good reason. For the stories written in it have changed the way many think and even believe when it comes to the power greater than this world. The Bible holds very specific opinions on things such as slavery, who humans should treat each other, and ultimately social justice. It has been one of the most important foundations for allowing social reform to occur in modern day history as well as the history of the whole world. However, it isRead MoreThe Slavery Of Slavery And Slavery944 Words   |  4 Pagescondemn slavery. The South also used religion as their argument, but instead, they used the Bible to argue that slavery was an acceptable part of life. People have questioned whether it was right or wrong of the South to use the bible to support their beliefs in slavery. Some would say that pro-slavery south erners had every right to use the Bible to support their beliefs. When Northerners began to use the Bible against slavery, southerners used this same argument to support it. Slavery was a practiceRead MoreWilliam Patton, An Abolitionist And Reverend937 Words   |  4 Pagesreverend, had a two-fold argument against the idea of Christianity supporting slavery which he laid out in his 1846 book â€Å"Slavery, the Bible, Infidelity†. His first argument, was that God could never support because, in simple terms, â€Å"God is just, and that slaveholding is unjust† (Patton, 6). Supporting this idea, Patton quotes Thomas Jefferson in saying in response of proslavery rhetoric, that â€Å"If your interpretation of the Bible be correct,it cannot be the word of God—for it gives him a character theRead MoreSlavery Is Not Legal Now939 Words   |  4 PagesSlavery Slavery, according to Merriam Webster means â€Å"the practice of owning slaves†. ïÆ'ŸïÆ'ŸïÆ'Ÿ This means owning people against their will and not paying them. Slavery has been around since 1916, when the first settlers of Jamestown brought with them their slaves. Slavery also has been a debate ever since the declaration of independence, when Thomas Jefferson tried to abolish slavery but North Carolina disagreed. Owning slaves back at the time was a sign of wealth and power. The slave trade important toRead MoreThe Civil War Of The United States956 Words   |  4 Pages12th 1869 and May 9th 1865. Those are worth a lot of reasons that the North went to war with the south the main reason was slavery. Where the North wanted to either get rid of slavery altogether or stop slavery from spreading to the new states coming into America the South wanted to expand slavery. Slavery has been around since the beginning of time, since back in the old Bible days. America was just one of the last remaining nations to abolish it. It was hard to abolish something that is so infusedRead MoreMiranda Fleming. Word Count: 1,674. 3/16/17. Defending1674 Words   |  7 PagesMiranda Fleming Word Count: 1,674 3/16/17 Defending Slavery: Religion and Race The history of slavery in the United States divided people by the color of their skin. During the 16th thru 18th century, people of African ethnicity were automatically considered slaves. This not only created a parceling between races but also the demarcation of the northern and southern states of the America. The northern states had asseverated their opposition of slavery while the southern states upheld their concordanceRead MoreThe Degradation Of Religion And Family From Slavery991 Words   |  4 PagesThe Degradation of Religion and Family from Slavery In the book, Narrative of the life of Frederick Douglass, Douglass outlines the disturbing effects that slavery induced on society. Slaves were dehumanized, ripped from their homes and sentenced to a life of harsh work, and harsher treatment. Slaves were held at their slaveholder’s mercy, beaten, whipped, and killed for being disobedient or performing in an unsatisfactory manner. The treatment of Douglass and fellow slaves shows what the grim

Relations Political Economy Factors Australia-Myassignmenthelp.Com

Question: Discuss About The Relations Political Economy Factors Australia? Answer: Introducation The Australian political system has policies such as visas (Collins, 2013, pp. 160). Migrants interested in business are issued short term visas for either single entry or for multiple entries and those interested in temporary business issued with long term visas allowing highly skilled personnel to come to Australia to work for an approved employer for up to four years. The tax system imposed on the migrant's wage is to avoid management or underpayment. Economic system The free market and free trade have opened new job opportunities to migrant workers. Moreover, an increase or decrease of the Australian securities exchange will influence the entering of migrant workers. The economy and stock market affect the success of different companies, and this achievement or failure flows down the business chain and affects its employees who could be transnational migrant workers. It also can affect whether people are hired or not due to the company's power to do so with their profits. Legal System Both the Statutory Law and Common Law may differ in each country; the employment rate of high skilled migrant workers will be affected by the acceptance of projects in the country depending on the approval of the legal system. Informal economy Corruption within the industry is less according to the Corruption Perceptions Index determined by expert assessments and opinion surveys. However, influence People working side jobs on top of their primary or actual job and enter legal firms by bribing the board members or owners. Cultural aspects Looking at Australias cultural aspects, Australia is a great country to migrate to with a lot of Business considering the following factors. First, the political benefits and limitations which facilitates the power distance has a low score in Australia and proves that communication between managers and employees at their workplace is convenient and reduces the chances of a fight for political power (Bernadette and sanders, 2013, pp. 610).Respect for traditions as shown by the long time orientation ensures that Australians and practicing good politics. The optimism proved from indulgence score in Australia shows that the people have no hesitance to practicing democracy. Individualism in Australia prompts people to be self-motivated and rank themselves according to their achievements. Second, the factors associated with the economic advantages and disadvantages. A small power distance reduces the probability of being unemployed in the long term (Gregory, 2014, pp.328). Long time orientation score ensures that the Australian economy grows. On the other hand, a high score in indulgence may reduce the level of saving in the economy as people spend without hesitation. Corruption is at minimal in Australia in the employment industry as hiring and promotion of workers is done based on qualifications and work done by individualism. Third, lifestyle advantage and disadvantages which facilitates the low score of power distance since the Australians foster well developed formal and informal communication that adds friendliness in their day to day life (Fiske, 2016, pp.34). However, Long term orientation as scored proves that Australians do not worry about events that are yet to happen therefore showing little preparedness. Indulgence score is high in Australia showing that the people are optimistic about life and have learned to have fun without hesitance. As a result of the high score of individualism, Australians are encouraged to take care of themselves and their immediate family in the society. References Fiske, J., Hodge, B. and Turner, G., 2016. Myths of Oz: reading Australian popular culture. operations. Collins, J., 2013. Rethinking Australian immigration and immigrant settlement policy. Journal of Intercultural Studies, 34(2), pp.160-177. Gregory, R., 2014. The two-step Australian immigration policy and its impact on immigrant employment outcomes. marketing Download This Paper.-328. Bernadette van Rijn, M., Yang, H. and Sanders, K., 2013. Understanding employees' informal workplace learning: The joint influence of career motivation and self-construal. Career development international, 18(6), pp.610-628.

Starving the HungaryThough most Americans are awar Essay Example For Students

Starving the HungaryThough most Americans are awar Essay e of the Great Depression of 1929, which may well be the most serious problem facing our free enterprise economic system, few know of the many Americans who lost their homes, life savings and jobs. This paper briefly states the causes of the depression and summarizes the vast problems Americans faced during the eleven years of its span. This paper primarily focuses on what life was like for farmers during the time of the Depression, as portrayed in John Steinbecks The Grapes of Wrath, and tells what the government did to end the Depression. In the 1920s, after World War 1, danger signals were apparent that a great Depression was coming. A major cause of the Depression was that the pay of workers did not increase at all. Because of this, they couldnt afford manufactured goods. We will write a custom essay on Starving the HungaryThough most Americans are awar specifically for you for only $16.38 $13.9/page Order now While the factories were still manufacturing goods, Americans werent able to afford them and the factories made no money (Drewry and Oconnor 559). Another major cause related to farmers. Farmers werent doing to well because they were producing more crops and farm products than could be sold at high prices. Therefore, they made a very small profit. This insufficient profit wouldnt allow the farmers to purchase new machinery and because of this they couldnt produce goods quick enough (Drewry and Oconnor 559). A new plan was created called the installment plan. This plan was established because many Americans didnt have enough money to buy goods and services that were needed or wanted. The installment plan stated that people could buy products on credit and make monthly payments. The one major problem with this idea was that people soon found out that they couldnt afford to make the monthly payment(Drewry and Oconnor 559). In 1929 the stock market crashed. Many Americans purchased stocks because they were certain of the economy. People started selling their stocks at a fast pace; over sixteen million stocks were sold! Numerous stock prices dropped to fraction of their value. Banks lost money from the stock market and from Americans who couldnt pay back loans. Many factories lost money and went out of business because of this great tragedy (Drewry and Oconnor 352). By the 1930s, thirteen million workers lost their jobs which is 25 percent of all workers. The blacks and unskilled workers were always the first to be fired. Farmers had no money and werent capable of paying their mortgages. Americans traveled throughout the country looking for a place to work to support themselves and their family (Drewry and Oconnor 560-561). John Steinbeck, born in 1902, grew up during the Depression near the fertile Salinas Valley and wrote many books of fiction based on his background and experiences during that time and area of the country. One of his great works would be the Grapes of Wrath. In this book, Steinbeck describes the farmers plight during the Great Depression and drought. When the rains failed to come, the grass began to disappear. As the farmers watched their plants turn brown and the dirt slowly turn to dust they began to fear what was to come. In the water-cut gullies the earth dusted down in dry little streams. As the sharp su! n struck day after day, the leaves of the young corn became less stiff and erect. Then it was June and the sun shone more fiercely. The brown lines on the corn leaves widened and moved in on the central ribs. The weeds frayed and edged back toward their roots. The air was thin and the sky more pale; and every day the earth paled. (4). The farmers worst fears were realized when their corn and other crops began to die. The dust became so bad they had to cover their mouths with handkerchiefs so they could breath (5). .u5be42a177d0caa772f5ddd879d967a4f , .u5be42a177d0caa772f5ddd879d967a4f .postImageUrl , .u5be42a177d0caa772f5ddd879d967a4f .centered-text-area { min-height: 80px; position: relative; } .u5be42a177d0caa772f5ddd879d967a4f , .u5be42a177d0caa772f5ddd879d967a4f:hover , .u5be42a177d0caa772f5ddd879d967a4f:visited , .u5be42a177d0caa772f5ddd879d967a4f:active { border:0!important; } .u5be42a177d0caa772f5ddd879d967a4f .clearfix:after { content: ""; display: table; clear: both; } .u5be42a177d0caa772f5ddd879d967a4f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5be42a177d0caa772f5ddd879d967a4f:active , .u5be42a177d0caa772f5ddd879d967a4f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5be42a177d0caa772f5ddd879d967a4f .centered-text-area { width: 100%; position: relative ; } .u5be42a177d0caa772f5ddd879d967a4f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5be42a177d0caa772f5ddd879d967a4f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5be42a177d0caa772f5ddd879d967a4f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5be42a177d0caa772f5ddd879d967a4f:hover .ctaButton { background-color: #34495E!important; } .u5be42a177d0caa772f5ddd879d967a4f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5be42a177d0caa772f5ddd879d967a4f .u5be42a177d0caa772f5ddd879d967a4f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5be42a177d0caa772f5ddd879d967a4f:after { content: ""; display: block; clear: both; } READ: Eaters Of The Dead Essay When the drought hit the Great Plains and the soil turned to dust, many farmers moved to California because they could no longer farm their land(Drewry and Oconnor 561). The drought began to affect other parts of the country. In 1930, Missouris belt of fertile land dried up. Ponds, streams, and springs all dried up and the great Mississippi River water level sank lower than ever recorded. Small farmers every-where began to feel the drought. Their smal! l gardens were ruined and their corn crop was cut almost down to nothing. The hay and grass needed to feed their livestock was no longer available. They now faced a major problem -how to feed their livestock. The silos were rapidly emptying and the barns in many cases were empty. The farmers were terrified that the government feed loans wouldnt be available to keep the livestock from dying. In many cases, the Red Cross was making allowances for feed to keep alive livestock (Meltzer 121). The small farmers of fruit trees and vegetable plants depended on others who ran canneries to bottle and can their produce. The people they depended upon were the same people that hired scientists to experiment on the fruits and vegetables to come up with better tasting and yielding produce. Thus the small farmers were dependent on these same rich landowners for almost everything. They couldnt harvest their produce on their own so they sold it to the rich landowners and thus made very ! little money on their produce. The farmers found themselves in debt caused by the purchase of land, tools, animals and other items bought on credit. This credit was due to the bank and when the farmers found them- selves unable to repay the debts the bank took away everything they had their land, homes, animals and equipment. When the banks took over, they went in with tractors and destroyed everything on the farms which included their homes and barns. This is best portrayed in Steinbecks description of how the tractors destroyed everything in its way. The iron guard bit into the house corner, crumbled the wall, and wrenched the little house from its foundation, crushed like a bug (50). In the little houses the tenant people sifted their belongings and the belongings of their father and of their grandfathers (111). This describes how after many generations of farming on their land these people had to gather their property and memories and then try to sell whatever they could. The farmers were so desperate for money that they had to sell for literally pennies. Steinbeck describes the desperate conversation of a farmer to a persepective buyer Well, take it-all junk-and give me five dollars. Youre not buying only junk, youre buying junked lives (112). The desperation for work and money became so bad that they were willing to work for as little as was offered just so they could have some sort of job and make any amount of money. Soon it was a fight for life or death (Steinbeck). In a desperate search for a job farmers moved themselves and their families all over the country. As people wandered the country looking for work they were unable to live in one place. Large numbers of homeless people led to Hoovervilles. The farmers and their families had to build homes out of anything that they could acquire as Steinbeck describes The south wall was made of three sheets of rusy corrugated iron, the east a square of moldy carpet tacked between two board, the north wall a strip of roofing paper and a strip of tattered canvas, and the west wall six pieces of gunny sacking(310-311). The homes were usually near water source so they could have water to drink from, cook and wash their clothing (311). .u6f5197105868a1e12205843cac789c7e , .u6f5197105868a1e12205843cac789c7e .postImageUrl , .u6f5197105868a1e12205843cac789c7e .centered-text-area { min-height: 80px; position: relative; } .u6f5197105868a1e12205843cac789c7e , .u6f5197105868a1e12205843cac789c7e:hover , .u6f5197105868a1e12205843cac789c7e:visited , .u6f5197105868a1e12205843cac789c7e:active { border:0!important; } .u6f5197105868a1e12205843cac789c7e .clearfix:after { content: ""; display: table; clear: both; } .u6f5197105868a1e12205843cac789c7e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f5197105868a1e12205843cac789c7e:active , .u6f5197105868a1e12205843cac789c7e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f5197105868a1e12205843cac789c7e .centered-text-area { width: 100%; position: relative ; } .u6f5197105868a1e12205843cac789c7e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f5197105868a1e12205843cac789c7e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f5197105868a1e12205843cac789c7e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f5197105868a1e12205843cac789c7e:hover .ctaButton { background-color: #34495E!important; } .u6f5197105868a1e12205843cac789c7e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f5197105868a1e12205843cac789c7e .u6f5197105868a1e12205843cac789c7e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f5197105868a1e12205843cac789c7e:after { content: ""; display: block; clear: both; } READ: The Moral Implications of The Pardoners Tale an Essay To cut down the number of people seeking jobs or needing help, the government decided to try to come up with some sort of relief. Among other things, they limited immigration, returned hundreds of Mexicans living here,and sought other methods to help the farmers. Hoovers Federal Farm Board urged farmers to plant less so that prices would go up but there was no encouragement to do so. From 1920 to 1932 farm production did drop 6 percent but prices fell ten times as much-by 63 percent. Farmers watched prices hit new lows-15 cents for corn, 5 cents for cotton and wool, hogs and sugar 3 cents, and beef 2.5 cents(Meltzer 123). With farm prices so low, most farmers, living under the fear of their mortgages, knew that sooner or later they will lose everything. In 1932 the farmers declared a holiday on selling. They picketed roads asking people to join the. They gave away free milk to the poor and unemployed rather then let it spoil because they refused to sell it. A thirty-d! ay holiday on farm selling was begun August 8 and extended indefinitely(Meltzer 125). In December 1932, 250 farmers from twenty-six states gathered together for a Farmers National Relief Conference. They announced that they demand relief from creditors who threaten to sweep them from their homes and land(Meltzer 126). In May 1933, the Agricultural Ajustment Act was passed. The aim of this act was to raise the farm prices by growing less. The farmers were paid not to use all the land to plant crops. The money came from tax on millers, meat packers, and other food industries. In June of that same year the Farm Credit Act was passed. This act helped farmers get low interest loans. With this act, farmers wouldnt lose their farms to the banks that held the mortgages. The farmers who lost their farms already would also receive low interest loans(Drewry and Oconnor 569). The Great Depression was the end result of World War I. It affected the rich and poor alike, factory workers and farmers, bankers and stockbrokers. In short, it affected everyone; no one was left untouched. But of all the people hurt, farmers were the worst off. John Steinbeck chose to write about farmers hoping that Americans would recognize their plight and correct the situation. The Great Depression is known to be the worst economic disaster in U. S. history. For this reason, the Depression caused many people to change their ideas about the government and economy. Work Cited Drewry, Robert and A. J. OConnor. The Indigenous Role in Business Enterprise. New Guinea: New Guinea Reasearch Unit, 1970. Leonard, Stephen J. Trials and Triumphs: A Colorado Portrait of the Great Depression, With FSA Photographs. Colorado: University Pres of Colorado, 1993. Meltzer, Allen. The Economics of price and wage controls. New York: USA American Elsevier Pub. Co., 1976. Steinbeck, John. The Grapes of Wrath. New York: Penguin, 1986